The media landscape varies by market and audience. Despite the apparent saturation of digital media, direct mail remains an effective tool to target the most elite audiences. It means certain brands stand out when you can hold them in your hands. To tell the story of ‘Extraordinary Vision’, we sent a hand-picked group of recipients digital cameras – each one pre-loaded with exclusive photography created by Scott Schuman, the renowned street photographer and style icon. Accompanying printed literature completed the picture, providing a strong call to action, linking to online content and a film of the shoot about Scott’s approach.