A brand experience for visitors to the Bentley stand at Geneva.

To promote Bentley’s technological prowess, we designed the Performance Lab, a brand experience for visitors to the Geneva Motor Show 2016.

Offering insight into Bentley’s drivetrain innovation, infotainment systems and off-road capabilities, it immersed visitors in the ideas behind Bentley performance, helping the brand win the Creativity Award, for the best stand at the show.

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