We were appointed to launch a new British entrant into the rapidly growing premium sparkling wines sector – a market still largely dominated by French and Italian brands.
The product was a premium sparkling white wine housed in an eye-catching bottle. It was called simply ‘N’ – and in this lay the key to our idea.
We leveraged this minimalist exterior design, which hit all the luxury cues, to create an English persona for the brand. We called it the ‘Mayfair Trait’ – debonair and refined outside; mischievous and cheeky within.
This was a modern and impeccably stylish personification of the British brand – with a discreet decadence, that – through astute use of social media – appealed to our spontaneous European thrill seekers.