Following a competitive pitch back in December 2017, Keko London was chosen to launch a new global campaign for Triumph Motorcycles – the Modern Classics range.
Over the last few months, we’ve been excitedly working on the ‘Spirit of 59’ creative campaign, now successfully launched globally across 700 Triumph Motorcycles retailers. The campaign will run across all channels including advertising, owned digital and social platforms, sponsored social, experiential and retail… make sure you check it out!
The idea, ‘Spirit of ’59’, celebrates the sense of individuality, adventure and freedom that was born in ‘59 – the same year that witnessed the birth of the Triumph Bonneville legend. It signaled the beginning of a youth-inspired cultural revolution and fueled seismic changes in music, art, fashion and film. It was all about living life to the full and an attitude of strident defiance.
Defiance inspired legions of riders from movie stars to teenage café racers. The motorcyle movement became a potent cultural symbol and the link with Triumph inevitable.
The spirit lives on today in every Triumph Modern Classic; each loaded with original character, iconic style and modern capability.
Creatively, we had to find someone or something that could bring the campaign to life, combining creativity with authenticity whilst remaining true to the values of this iconic British brand. We found that someone in D*Face.
Not only one of UK’s most prolific street artists, he’s also a long-standing Triumph fan and owner, fusing Street Art, Pop Art and Punk in a guerilla creative style, selling his art the world over.
Authentic. Tick. Creative. Tick. Unique. Tick.
Over the next few months he worked closely with the Triumph team at their factory HQ in Hinckley customising three unique bikes inspired by the Spirit of ’59, each one a model from Triumph’s Modern Classics range. You can have a look at his designs here and our behind-the-scenes ‘making of the bikes’ film here.
Our first account win under the creative stewardship of Paul Zeidler, Creative Director, the Triumph work is a great source of agency pride. To quote the man himself, “We worked hard to do justice to the incredible heritage of the iconic Triumph Modern Classics range. We’re hugely excited to bring to life a creative campaign that will continue the brand and product range’s success.”
In true Triumph spirit, these bikes were produced for an incredible ride. So, if you’re a biker and you fancy the chance to win one of the D*Face designed bikes, all you need to do is book a test ride with one of the Triumph Modern Classics before the 30th April 2018 (full terms and conditions are available on the Triumph website). What are you waiting for?!