Following a competitive pitch, Keko London has won the account for Forevermark’s Exceptional Diamond Collection – an exclusive selection of some of the most exquisite and rare diamonds in the world (over 5 carats).
Keko London will be responsible for creating and activating a new global marketing strategy. The agency has also been tasked to redefine the brand’s experiential strategy to engage with present and future UHNWIs.
This win follows the agency’s retention and expansion of the global Bentley Motors account earlier this year, underlining the agency’s expertise in reaching, influencing and selling to high-net-worth consumers. It demonstrates Keko London’s continued commitment to expanding their client base and applying their expertise to new sectors.
Costantino Papadimitriou, Senior VP of Brand Strategy and Innovation at Forevermark said: “We ran a comprehensive tender process to find an agency that could demonstrate global expertise, and Keko London proved they could deliver this together with an innovative model for client collaboration”.
Ben Whattam, Managing Partner at Keko London said: “We’ve proven again that hard work and focus pays off for independent agencies. Our expertise in finding, influencing and selling to high-net-worth individuals allows us to help Forevermark with a global challenge across a diverse set of global markets”.